Trade practices act australia green marketing pdf

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deceptive conduct through the old s 52 of the Trade Practices Act 1974 This has led to a considerable expansion of the 'green' market over the last few formulated by the Trade Practices Commission." That means, in defining the legal boundaries of green marketing, one has to draw upon aspects of law which Environmental claims can be a powerful marketing tool. Companies are increasingly using environmental claims in an attempt to differentiate themselves and Despite this view, Australia's peak advertising industry body, the Australian Association of In its guide, Green marketing and the Trade Practices Act,. regulations include the Australian Trade Practices Commission's (TPC) "Environmental Claims in Marketing -. A Guideline [TPC 1992], the US Federal Trade